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Virtual campus tours take on new importance during travel restrictions
As much as COVID-19 has wreaked havoc on educators’ recruitment efforts, it would be a mistake to think that international students aren’t actively researching countries and institutions right now....
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Visually led: The growing power of image-first design in international...
What do Millennials and Generation Z students – the primary audiences for most international student recruiters – look for on websites? First and foremost, they want a strong visual presentation that...
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How good homepage design can encourage “stealth applicants” toward enrolment
One of the top resources for international students researching study abroad is still the institutional website, which of course means that website design should be a priority for schools, institutes,...
View ArticleICEF Podcast: How podcasting can help engage with prospective international...
Listen in as ICEF’s Craig Riggs and Martijn van de Veen discuss the latest developments in our sector, including some early signs of shifting student demand in India and the fallout from the recent...
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ChatGPT for international education marketing: What is “Prompt Engineering?”
Many international education marketers are now using ChatGPT, whether it’s the free version (GPT-3) or the paid version (GPT-4, which currently costs about US$20 a month). As in other industries,...
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The art of the short: Viral video for international student recruitment
The following feature is adapted from the 2024 edition of ICEF Insights magazine. The digital edition of the magazine is freely available to download. TikTok’s massive popularity shows no signs of...
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Building better landing pages for international student recruitment
The following feature is adapted from the 2024 edition of ICEF Insights magazine. The digital edition of the magazine is freely available to download. There’s a good chance you already know where a...
View ArticleUniversity websites: How can we make them better for international student...
The following is a guest post by Guus Goorts, and is excerpted with permission from his forthcoming book, Genuinely helpful: A practical guide to effective university websites. Guus is a...
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